
Connecting Global Fund Managers and Third Party Placement Agents To Europe
Europe has always played an important strategic role for global financial services firms. Not only as an attractive source of investment capital – EU institutional investors managed EUR 29 trillion as of 2024; but also, as a gateway to global investor markets – EU mature fund infrastructure has become the gold standard for and accepted by investors worldwide.For aspiring third party marketers and fund managers then, who want to grow their global footprint, ignoring Europe is not an option.
However, with 3 distinct regulatory frameworks, 30 jurisdictions, and nearly as many languages and business cultures, the European environment can feel very condensed, requiring intimate understanding to navigate effectively.It may seem at first, that successful fundraising in Europe is a potentially rewarding but complex undertaking with high barriers to entry, hard to unwind long term commitments and significant resource requirements, accessible only to larger firms willing to commit.


Arqitera exists to help fund managers navigate in through the complexities of Europe. We guide our clients through this challenging landscape, helping to cut through the noise, identify and capitalise on the right opportunities and ultimately achieve their fundraising goals.
Focus: We believe that raising assets requires focus, on-the-ground presence, and realistic expectations.Flow: Whilst there continues to be a flow of new money into UCITS and Alternative funds in Europe, there are many managers struggling to get their share.Assets: At Arqitera we understand that investment performance and risk management are the key factors in running a funds management business, but an effective distribution strategy is critical in order for that business to be successful.Growth: As experts in European fund distribution, we know that the managers who succeed are those that deliver against a well-defined asset gathering strategy, not those who make sporadic sales efforts.Understanding: Just building it does not mean they will come – but by understanding your investors’ needs and, building back from this, you will maximise your chances to meet your business development goals.
Approach and philosophy:
We break down the marketing, administrative and sales functions into nine component parts, spanning the lifecycle of asset gathering.
Fully Custom Tailored:
Each component can be tailored to the specific needs of our clients. allowing full flexibility on what you need and to overall reach your goals.
Flexible and modular:
Clients are free to pick and choose which components they want to manage themselves, and which ones they want Arqitera to assist with.
Accountability & control:
Each component has predefined deliverables, costs and timelines, allowing our clients complete control over the asset gathering process.
Orientation:

Administration:

Distribution:


ORIENTATION:
1. Marketing Analysis:
Detailed analysis of:
The European Asset Management Landscape
Fund Structures
Investors
Country Profiles
Regulatory and Business Environments
2. Marketing Strategy:
A client specific strategy, including:
Review of the existing offering
Competitor analysis
Suggested structures, pricing, targets and features
PR, Web/social media action plan
Resource requirements
Guide to execution of the strategy
3. Marketing Programme:
Implementation of the marketing strategy, including:
Creation of specific marketing campaigns, with investor names
Definition and creation of a suite of marketing collateral
PR outreach though social media
Face to face interviews with select number of prospective investors

ADMINISTRATION:
4. Marketing Administration:
Ongoing management of marketing activity, including:
Coordinating campaigns, road shows & events with internal and external resources
Providing support & strategy information to prospects
Service provider/legal/admin coordination for marketing purposes
5. Distributor Setup:
Management of distribution network:
Tracking and assisting with country registrations
Assistance with selection of distribution intermediaries
Tracking and management of intermediary distribution agreements
Accounting and information processes required to service the intermediaries
6. Distribution Admin:
Maintenance of all the distribution relationships required:
Communication and management of all technical data, monthly factsheets, KIIDS, prospectuses and any other documentation required by the regulation
Tracking and management of legal agreements with intermediaries
Tracking and management of investor lists for each distributor and investor’s status
Tracking, management and reconciliation of trail fees

DISTRIBUTION:
7. Capital Investigation:
Executing marketing campaigns:
High priority investor outreach to generate demand
Feedback collection and reporting
Next stage planning
8. Capital Introduction:
Turning demand into invested assets, including:
Working through investor lists to introduce opportunities
Booking and management of phone calls and investor meetings
Following up with investors until the deal is closed
3. Investor Management:
Ongoing client and investor relationships:
Management of roadshows to deepen investor relationship and conversion
DDQ and KYC data provision and management of AML processes
Building on initial investments
Supporting existing clients

The 2 founders of Arion, Alex & Peter collectively have over 36 years of experience in their respective industries.During their careers they faced the frustrations of traditional work methods and having recognised the potential of combining their skills, they founded Arqitera Global in 2026.Headquartered in Spain, with offices in Portugal & the UK, we are a process led firm, geared towards innovation, collaboration and simplicity, helping our clients establish their cross-border presence and ensuring the success of their marketing operations.Focused on asset managers and third-party distributors we consult on, develop and implement marketing solutions that enable our clients to reach their fundraising goals in Europe.

Alex Lushpay
Specialises in Financial & Regulatory Frameworks

Peter Santosh
Specialises in Marketing & Business Management
© 2026 ARQITERA S.L. All rights reserved.